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ASD legal document

Campaign Rules

Draft rules explaining how ASD campaigns may be displayed, funded, labelled, claimed, reviewed, approved, rejected, and completed.

Draft for lawyer review

This Campaign Rules page is a draft structure for ASD. It should be reviewed by a qualified Cyprus/EU lawyer before publication, launch, or commercial use.

Current ASD campaign logic

Public visibility

ASD may show many campaigns publicly on the website.

Active funding

ASD may actively fund only selected campaigns at one time, such as up to three properties and up to three products.

Claim status

A claim reserves the right to proceed, but it does not automatically complete a purchase, delivery, or property transfer.

Review required

ASD may review the member, profile details, eligibility, campaign availability, and final transaction requirements.

1. Introduction

These Campaign Rules explain how ASD campaigns may be displayed, funded, updated, reserved, reviewed, approved, rejected, or completed.

ASD may display property campaigns, product campaigns, and other approved campaign categories in the future.

These rules are prepared as a draft structure and should be reviewed by a qualified Cyprus/EU lawyer before publication or commercial launch.

2. What an ASD campaign is

An ASD campaign is a selected property, product, or approved item displayed on the ASD platform.

A campaign may show a starting price, current campaign price, final campaign price, funding progress, campaign status, images, description, location, and claim availability.

Campaign information may be provided by ASD, sellers, property developers, stores, suppliers, agents, or other third-party partners.

3. Campaign categories

ASD may display different campaign categories, including property campaigns and product campaigns.

Property campaigns may involve homes, apartments, villas, land, or other real estate opportunities.

Product campaigns may involve furniture, appliances, electronics, lifestyle products, or other approved products.

ASD may add, remove, rename, or modify campaign categories as the platform develops.

4. Public campaign visibility

ASD may display many campaigns publicly on the website.

A campaign being visible on the website does not automatically mean that the campaign is actively funded, available to claim, reserved, approved, or guaranteed to proceed.

ASD may decide which campaigns are visible publicly and may hide, pause, archive, update, or remove campaigns where necessary.

5. Active funding limit

ASD may display more campaigns publicly than the number of campaigns receiving active subscription funding.

At the current planned structure, ASD may actively fund up to three property campaigns and up to three product campaigns at the same time.

Other visible campaigns may remain publicly displayed as Coming soon or waiting for future funding.

ASD may change the active funding limit in the future according to platform rules, legal advice, financial structure, operational needs, or business strategy.

6. Campaign labels

ASD may use public campaign labels to help users understand campaign status.

Funding now means the campaign is visible and currently receiving active subscription funding according to ASD’s internal funding rules.

Coming soon means the campaign may be visible publicly but is not currently receiving active subscription funding and is not available to claim.

Ready to claim means the campaign has reached the point where an eligible member may submit a claim, subject to ASD review.

Reserved means a member has submitted a claim and the campaign is temporarily reserved while ASD reviews the claim.

Under review means ASD is reviewing the member, claim, campaign availability, and next steps.

Approved means ASD has approved the claim to proceed to the next stage, subject to any remaining legal, payment, delivery, transfer, or partner requirements.

Completed means the campaign has been completed, closed, or removed from active public availability.

7. Campaign prices

Campaign pages may show a starting price, current campaign price, and final campaign price.

The starting price is the initial campaign reference price shown by ASD.

The current campaign price is the displayed campaign price at a particular time during the campaign.

The final campaign price is the target price at which a campaign may become ready to claim, subject to ASD rules.

Displayed campaign prices may not include delivery costs, purchase taxes, VAT, customs duties, transfer fees, Land Registry costs, legal fees, professional fees, or buyer-paid charges unless clearly stated.

8. How campaign prices decrease

ASD may reduce the displayed current campaign price according to internal funding rules, subscription revenue allocation, campaign category, campaign cost, final campaign price, and required campaign pool.

Price decreases may depend on subscriptions, funding allocation, active campaign count, campaign category, and ASD’s financial structure.

ASD may correct, pause, adjust, or recalculate campaign prices if there is a technical error, data error, payment issue, legal issue, partner issue, or operational need.

A displayed price should not be treated as final unless ASD confirms the campaign is approved and ready to proceed under the relevant claim or purchase process.

9. Funding progress

Funding progress may show how far a campaign has progressed toward its required campaign funding pool.

Funding progress is displayed for transparency and user experience, but it may be updated, corrected, delayed, or recalculated by ASD where necessary.

Funding progress does not guarantee that a user will be able to claim the campaign, complete a purchase, receive delivery, or complete a property transfer.

10. Coming soon campaigns

A Coming soon campaign may be visible on ASD before it receives active funding.

Coming soon campaigns allow users to see potential future ASD opportunities.

Coming soon campaigns do not decrease in price through active funding unless ASD activates funding for that campaign.

Coming soon campaigns are not available for claim unless their status changes to Ready to claim.

11. Ready to claim campaigns

A campaign marked Ready to claim may allow an eligible ASD member to submit a claim.

The claim button may appear on campaign cards and campaign detail pages.

Being Ready to claim does not mean the campaign will automatically be sold, delivered, transferred, or completed.

All claims remain subject to ASD review, member eligibility, profile completion, campaign availability, seller or partner confirmation, payment requirements, legal checks, and any applicable transaction requirements.

12. Claim submission

To submit a claim, a user must normally be logged in to an ASD account.

ASD may require the user to complete their profile before claiming, including full name, username, country of origin, city, phone number, and email address.

A claim is submitted when the user clicks the claim button and the ASD system records the claim.

If more than one user attempts to claim a campaign, ASD may rely on the first valid recorded claim according to platform records and technical timestamps.

13. Claim reservation

When a claim is submitted successfully, the campaign may be marked Reserved.

A reserved campaign is not automatically sold or completed.

Reservation allows ASD to review the claim and decide whether the user may proceed to the next stage.

ASD may release the campaign again if the claim is rejected, cancelled, expired, incomplete, fraudulent, invalid, or not completed within the required timeframe.

14. ASD review

ASD may review the member profile, subscription status, eligibility status, claim timing, campaign availability, campaign category, seller or supplier confirmation, and any required legal or practical steps.

ASD may contact the claimant using the email address or phone number provided in the member profile.

The claimant may need to respond within a specified timeframe, provide additional information, confirm purchase intent, complete payment steps, or follow legal and transaction procedures.

If the claimant does not respond or does not complete required steps, ASD may cancel the claim and release the campaign.

15. Approval, rejection, and release

ASD may approve a claim, reject a claim, place a claim under review, request additional information, or release the campaign.

A claim may be rejected if the user is not eligible, has an incomplete profile, provides inaccurate information, fails to respond, breaches platform rules, does not meet transaction requirements, or if the campaign is no longer available.

If a claim is rejected or released, ASD may reopen the campaign, return it to Ready to claim status, mark it Coming soon, remove it, or take another action according to platform rules.

16. Product campaign completion

For product campaigns, completion may require confirmation of product availability, payment of any required amount, delivery details, delivery cost confirmation, collection arrangements, tax treatment, and supplier or store confirmation.

Product delivery may be handled by ASD, a seller, a supplier, a store, a courier, or another third-party provider.

Unless clearly stated otherwise, delivery costs, special delivery arrangements, installation costs, customs duties, VAT, or buyer-paid fees may be the responsibility of the buyer.

Users should read the Delivery and Delivery Costs page and Purchase Taxes and Buyer Fees page before proceeding.

17. Property campaign completion

For property campaigns, completion may require legal due diligence, seller confirmation, buyer identification, payment arrangements, tax review, contract preparation, Land Registry procedures, and professional advice.

A property claim does not transfer ownership and does not create an automatic sale contract unless all required legal and contractual steps are completed.

Unless clearly stated otherwise, the buyer may be responsible for property transfer fees, VAT where applicable, stamp duties, Land Registry fees, legal fees, professional fees, taxes, bank charges, and other buyer-side costs.

Users should read the Property Transfer Procedures and Costs page before proceeding with any property campaign.

18. Campaign changes and corrections

ASD may update campaign content, descriptions, images, prices, funding progress, labels, status, or availability where necessary.

ASD may correct obvious errors, technical errors, pricing errors, calculation errors, image errors, campaign information errors, or third-party information errors.

ASD may pause, remove, or cancel a campaign if there is a legal issue, partner issue, seller issue, stock issue, property availability issue, payment issue, technical issue, or operational concern.

19. User conduct

Users must not attempt to manipulate campaigns, automate claims, abuse the platform, create duplicate accounts to gain claim advantage, submit false information, interfere with website functionality, or make fraudulent claims.

ASD may suspend accounts, reject claims, cancel reservations, or restrict access if misuse is suspected.

ASD may also report fraudulent activity where required by law or where necessary to protect the platform and its users.

20. No guarantee

ASD does not guarantee that every campaign will become Ready to claim.

ASD does not guarantee that every claim will be approved.

ASD does not guarantee that a visible campaign will remain visible, available, funded, or claimable.

ASD does not guarantee that a third-party seller, supplier, developer, courier, authority, or professional advisor will approve or complete a transaction.

21. Related legal pages

These Campaign Rules should be read together with the Terms and Conditions, Subscription Terms, Claim and Purchase Disclaimer, Delivery and Delivery Costs, Purchase Taxes and Buyer Fees, Property Transfer Procedures and Costs, Refund and Cancellation Policy, and Seller and Partner Terms.

Document status

Version: Draft 1.0
Last updated: To be confirmed before launch
Legal review: Pending
Financial model review: Pending